Millenials (millenials in French), or “Generation Y”, refer to individuals born between the early 1980s and the mid-1990s. The successors of Generation X and the baby boomers (60+) and an important part of today’s working population, they are expected to account for more than half of business travelers in 2020. How do they behave when they travel for business? What types of accommodation are they turning to? What do they prefer when travelling? Travellers’ state of affairs 2.0.
The Millenials: more sociable travellers, but more cautious.
According to a study conducted by Artemis Strategy Group for CWT (Carlson Wagonlit Travel) in 2017, it would appear that millennials are particularly concerned about their safety. Among the travellers surveyed, 1 in 3 Millenials said they had already cancelled a trip for safety reasons (natural disaster, geopolitical or social conflict, etc.) when only 20% of Generation X and only 12% of Baby Boomers had done so. Another 49% have taken out travel insurance. These figures tend to prove the importance and essential evolution of companies’ “duty of care” policy to protect but also to reassure employees as best as possible when they travel on business.
In addition, the study also shows that Millenials are also more likely to travel in groups, with about 58% of them, 43% accompanied by colleagues and 15% by family or friends. In comparison, Generation X travels mostly alone (58%), as do the Baby Boomers, 71% of whom travel alone.
The search for the best quality/price ratio for accommodation.
Accustomed to university exchanges, fond of travel, experiences and encounters, Millenials tend to leave hotels aside during their personal but also professional trips. Generally speaking, they seek to integrate themselves into the local life of the destination country. A good point for corporate travel policies (EVP) concerned with reducing accommodation costs. If they abandon the often expensive hotels, they prefer short-term rentals, in furnished apartments or apart-hotels. While experience is more important to them than material goods, when selecting their accommodation, they nevertheless prefer a pleasant work space and a good wi-fi connection, as well as areas for leisure, meetings and relaxation.
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Millenials practice bleisure.
A contraction of the words “business” and “leisure”, bleisure is a concept that speaks to Millenials. According to the annual survey (2019) of the car rental company National Car Rental, Millenials enjoy the benefits of business travel more than their elders, since 90% of them have given themselves free time when travelling for business, while only 81% of Generation X have done so. Another 49% have extended their business trip for a personal stay, which is an excellent way for them to reduce their vacation budget.
Bleisure is also the key to a work-life balance, which is often difficult to find for business travellers. Moreover, according to the National Car Rental survey, it would seem that taking time out for leisure while travelling for business would make 93% of business travellers happier, compared to 75% of those who do not.
At a time when the quality of life and well-being at work is more than ever in the news, 76% of companies (bosses, travel managers, etc.) even say they encourage their employees to take time for them when they travel for work. However, employees who practise bluing do not really dare to talk about it with their colleagues, to the extent that 45% of millennials think it is better not to talk about it.
Millennials, connected travelers.
Those who have grown up with the internet and new technologies cannot do without a quality digital medium to prepare and manage their business trips.
Having access to travel information is essential.
Digital is an integral part of their lives. Indeed, according to a Travelport study, 45% of Generation Y employees in France complain that they do not have 24/7 access to booking information on their digital devices. This lack of accessibility is pointed out by only 29% of Generation X employees and barely 9% of baby boomers, who are less interested in the subject.
The use of technology to prepare a tailor-made stay.
Millenials also enjoy personalized travel recommendations based on their past preferences. They are 4 out of 10 to say they are frustrated when companies do not use data analysis for this purpose. Millenials who do their own research to extend their stay compare a lot before making a reservation. They are 87% to visit travel advice sites, 90% to consult travel advice sites and 80% to take into account videos and photos published on social media by travel brands. 44% of their bookings are made online via a computer, 31% via their smartphone and 28% on their tablet. Another 63% use voice search.
While Baby Boomers and Generation X prefer the phone to keep in touch with their loved ones, Millenials prefer video calls, especially via Skype. When it comes to exchanging with work colleagues, e-mail is used unanimously by all three generations. However, 30% of Millenials use their phones for professional exchanges and are more in touch with their customers (55%) than their Generation X elders (44%) and baby boomers (35%).
Finally, they are also extremely connected, since during their business trips they use an average of 18 applications. Among the most popular applications are those for ground transportation (83%), maps and plans (82%) and translation (81%). Leave serenely on business trips: discover our 10 tips for business travelers.