According to the DGE (General Directorate of Enterprises), 5000 companies, 95% of which are TPE/SME, are currently opening their doors to tourism. Of these companies, 60% of visits come from the food, wine and spirits sector and 18% come from the arts and crafts trades. Environment and energy (10%) come to close the whole thing with the fashion and cosmetics sector (7%) technology industries (5%).
I- What can I visit?
Have you heard of the Fragonard perfumery in the city of Eze? This company, both factory and laboratory, welcomed nearly one million visitors in one year. Open all year round and free, the visit of the perfumery is a vector for promoting the trades and the company towards visitors and especially young people.
Thanks to this operation, perfumery also becomes a powerful means of communication for the company. The operation of the establishment strengthens the image and reputation of the establishment while giving a more human side to the company. To this, the tours allow to install a little more the company in its territory by becoming a tourist attraction.
This is one example among many. The Airbus plant in Toulouse has 120,000 visitors a year. As big as a city, the latter offers 3 circuits: one in sustainable development, another dedicated to the A380 and a last one that proposes to cover the 700 hectares of the site.
More original, the Millau Viaduct area offers paid guided tours of the work all year round. Located near the Saint-Germain tollbooth in the Aveyron, the Viaduct is a technological masterpiece of the Eiffage Group. For example, you can observe how the translator works and find out what this giant bridge is made of.
II- Industrial Tourism, what are the benefits?
Industrial tourism makes it possible to diversify the tourism offer of a territory. Businesses understood the challenges their businesses could provide in terms of leisure and business tourism. As a result, institutional tourism organizations work with companies to develop the sector (travel, communication, accommodation,e-concierge, etc.).
For example, departments with low tourist value can now develop industrial tourism (Seine St Denis for example). Others may value the history of their industry or revive an economic subsidiary (coal, steam trains).
On a business trip, consider learning about the companies you can visit! The proposed experiences are good ideas for team buildingactivities.