The hosting platform dedicated to business travellers unveils its new visual identity and new website. Much more than a simple makeover, this transformation is part new MagicStay development strategy. More modern and ergonomic, the new website highlights the numerous services provided to business travellers.
- New website
Since its creation, MagicStay has surrounded itself with the main market players in terms of security, data protection, expense report management and passenger comfort in order to offer its users an optimal service. A true reference in this field, MagicStay now offers a website that reflects its services, with a more intuitive design, easily identifiable features and advice adapted to its different targets.
- “We have been working with designers and user experience (UX) specialists for several months now to give our travellers, travel managers and mobility managers an unparalleled ease of use of our platform,” said Valéry Linÿer, CEO of MagicStay.
The navigation has been completely redesigned with a greater readability of the announcements highlighting the security features or services available.
- “We have now selected more than 400,000 apartments from professional managers worldwide that meet the company’s security or personal data protection criteria. It had become necessary to better present this offer, available for short or medium duration from one night to several months.” he adds.
- New logo
The company with very strong international ambitions is taking advantage of the launch of its new site to modernize its image. “Here again, we wanted to accelerate and develop a more modern and dynamic image while continuing to rely on the world of Magic. Night blue and yellow are more associated with the world of travel, professional services and B2B,” adds William Lecerf, co-founder.
With this new logo, featuring a house and a magic wand, MagicStay reinforces its positioning as a simplified accommodation solution combining comfort, security and the feeling of “at home” with quality services fully adapted to the security requirements and expectations of a professional.